Aisshpra Gems & Jewels inaugurated its 21st showroom in Naugarh, Siddharthnagar, on November 2, 2026, with Bhojpuri film actress Kajal Raghwani attending the launch as the special guest.

The laboratory-grown diamond jewellery brand’s festive campaign focuses on self-expression and encourages consumers to buy jewellery beyond traditional occasions.

The natural diamond jewellery brand from P. N. Gadgil & Sons inaugurated its sixth exclusive showroom in Bavdhan, Pune, on October 30, offering up to 100% off on making charges.

The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.

Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.

Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

Malabar Gold & Diamonds has relaunched its South Extension showroom in New Delhi, featuring a dedicated wedding arena, access to over 30,000 jewellery designs and expanded retail facilities.

KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.

Nakshathra Gold & Diamonds has appointed actor Mammootty as its global brand ambassador as the retailer plans to expand its presence across India and international markets.

PNGS Reva Diamond Jewellery Limited reported sales of Rs 38.53 crore during Navratri and Dussehra FY2026–27, while opening a company-operated store in Jaipur to expand beyond Western India.

As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.

Heer by GIVA’s ‘Heer Se Shuru Diwali’ campaign promotes self-gifting, alongside new Timeless Polki and Vivid Gemstone collections in 14KT and 9KT gold.

Jaipur-based Raniwala 1881 launches The Jaipur Edit, a fine jewellery collection inspired by the city’s architecture, royal traditions and polo culture as Jaipur approaches its 300th anniversary.

PNG Jewellers has launched a new television and digital campaign featuring brand ambassadors Madhuri Dixit and Ranbir Kapoor, targeting consumers during the festive and wedding season.